Motive has been highly successful at engaging targeted consumer groups with its unique method of cause-based marketing. In addition to reaching the enormous “faith and family” market, Motive has built databases and relationships with leaders and consumers in a variety of other niche markets, including:
- Hispanic
- African-American
- Youth
- Seniors
- Sports
- Political
- Education
Our target audiences include large consumer groups like:
- 44,800,000 Hispanics (largest minority - 14.7% of US population)
- 76,043,902 professional baseball fans (at 2,420 games in 2007 - #1 Sport for attendance)
- 2,700,000 Little League players and coaches
- 3,200,000 Boy Scouts/2,800,000 million Girl Scouts
- 2,000,000 adult Scout volunteers
- 4,000,000 kids and 210,000 volunteers in Boys & Girls Clubs
- 220,000 youth and adults in Big Brothers/Sisters
- 6,800,000 million National 4-H Club members
- 20,900,000 YMCA/YWCA members
- 910,000 kids in daycare
- 10,000 school teachers and coaches
- 64,000 members of the American Library Association
- 77,000 members of the National Council of Teachers of English
- 200,000 members of the International Reading Association
- 2,700,000 members of the National Education Association
- 150,000 teachers, 4,500,000 million students through Scholastic
- 200,000 teachers and 7,600,000 students National Catholic Education Association
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