Ad Age Special Report
November 11, 2004
The Marketing Top 50 of the Year
"The Passion of the Christ"
Ad Age named Paul Lauer and Motive Entertainment as one of their Top 50 Marketers of the Year for our work on "The Passion of the Christ". Ad Age called Lauer the "general contractor" of the Passion marketing plan, and explained how Lauer assembled a team of 15 companies to accomplish the task. The article quotes Lauer's belief that "There's a very large, hungry audience out there. If you feed faith-based entertainment into that pipeline, they will respond to it." The article also quotes a former marketing president of Columbia Pictures as saying that the Passion release was a phenomenon.