Experts in Launching or Re-Launching Businesses and Products

Answer these questions:

Can you describe your core product so that anyone can understand it? Do you know exactly who your customers are – where they are, how much they spend, what they buy? Do you know where you stand against your competition? Are you sure your products are priced right? Are you sure your cost of goods are as low as they can be? Do you know where your break even is, and how long it will take to get there?

Business Plans
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The three most important keys to launching or reorganizing a business are:

Money will follow. As a great fundraiser once said, “There are no money problems – only idea problems.”

But a winning business concept is more than just a good idea. It’s a good idea validated by market research and the business strategy.

The world is full of great products that will never be sold because they lack the right business model and go-to-market plan. Getting to market means getting to money. And without that, a business is not a business.

Unfortunately, the bankruptcy cemetery is filled with companies who never stopped to check whether they had a solid business model. Motive Marketing can keep that from happening. Our experts can help you compile and organize the market research that will offer a convincing business model to investors and lead to a successful sales and marketing campaign.

Marketing
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So you’ve got a great idea, and a great business model. Good start. Now stand in line. You’re in competition with a million other great ideas. You’re but a sentence in a huge block of text. How do you make that sentence stand out in bold red?

We can help. It starts with focus. We focus your product “story” into a simple, direct sales pitch aimed at a clearly defined market. Then we build a marketing plan that proves the model (through real sales revenues) BEFORE it calls for major cash outlays.

Our marketing strategy can include developing direct-to-user sales through ads, direct mail, catalogs, the Internet, and telemarketing, as well as developing a channel sales program through value added resellers (VARs), corporate resellers, and partnerships with other companies. In either case we develop a main corporate or product brochure, as well as other printed and electronic marketing and sales collateral. We will also help you launch a publicity campaign to get your products covered in the trade publications.

Business Development
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Partnering is one of the quickest ways to success. Microsoft built its empire by partnering with computer manufacturers, bundling its Windows OS with nearly every new computer sold. Standing on other companies’ shoulders can put your company above the crowd of competitors.

But partnering is about relationships – that is, a healthy rolodex. Sometimes it’s not what you know, it’s who you know. And with over 18 years of networking, we know some folks here and there.

Business development is finding the right companies with whom to create win-win strategic partnerships. Whether it’s an OEM deal (in which another company private label’s your product) or a bundling deal (in which you bundle your products with those of another company), partnering can lead to large sales with a minimum of effort.

Sales
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When the right idea is followed by the right marketing plan aimed at the right target market, sales come a whole lot easier. But long-term sales success is never easy. The distance between “Yeah, it’s a nice product” and “Yeah, I’m ready to buy it” is all about closing the deal.

It’s about answering objections, adding value, creating new efficiencies, or helping a company save money by spending wisely. And it’s about knowing what’s working and what’s not – being responsive to the street.

Some companies have great products, but they just can’t close the deals.

Is it the right product at the wrong time? Is it the right product with the wrong sales force? Sometimes you can only answer these questions by trial and error. But your company’s errors can be the seeds for growth, if the information leads to correction.

We can help you process the feedback from the street, and convert it into effective change, which will lead to the sales your company wants – and needs, NOW.

Blast Off Specialists
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Launching (or re-launching) a company or a product is like blasting off. It takes drive, focus, tremendous willpower, far-reaching vision, and a great support team.

That’s what Motive Marketing brings to the team. We’re blast off specialists. We take your ideas and help launch them into reality.

And by outsourcing your “blast off” tasks to us, you save your company money and keep yourself flexible for change. (There’s nothing worse than having to downsize or replace employees because you couldn’t prove your business model, or because you had to change your business model.)

By outsourcing to us, you can keep the marketing, sales, and business development staff at a minimum until you’ve proven your business concept through real sales, and you’re now ready to roll it out. Then you can choose the right people for the job (we can help you there, too).

Whatever stage of blast off your company is in, Motive Marketing can help you get into orbit. Sometimes all it takes is a fresh mind from the outside to help get a rocket pointed in the right direction, or reaching for higher goals.