Niche Markets

Motive has been highly successful at engaging targeted consumer groups with its unique method of cause-based marketing. In addition to reaching the enormous “faith and family” market, Motive has built databases and relationships with leaders and consumers in a variety of other niche markets, including:

Hispanic
African-American
Youth
Seniors
Sports
Political
Education

Our target audiences include large consumer groups like:

44,800,000 Hispanics (largest minority - 14.7% of US population)
76,043,902 professional baseball fans (at 2,420 games in 2007 - #1 Sport for attendance)
2,700,000 Little League players and coaches
3,200,000 Boy Scouts/2,800,000 million Girl Scouts
2,000,000 adult Scout volunteers
4,000,000 kids and 210,000 volunteers in Boys & Girls Clubs
220,000 youth and adults in Big Brothers/Sisters
6,800,000 million National 4-H Club members
20,900,000 YMCA/YWCA members
910,000 kids in daycare
10,000 school teachers and coaches
64,000 members of the American Library Association
77,000 members of the National Council of Teachers of English
200,000 members of the International Reading Association
2,700,000 members of the National Education Association
150,000 teachers, 4,500,000 million students through Scholastic
200,000 teachers and 7,600,000 students National Catholic Education Association